Hands down the type of entrepreneur you are will come down to one single factor:

The reason you become an Entrepreneur in the first place.

It is shaped and characterized by the unique set of beliefs, values and operating code with which you approach everything in your life and work.

Therefore even if you’re still in the closet and have yet to commit to launching your ideas, you’ll be able to identify your entrepreneurial type quite easily.

But first, the word ‘Entrepreneur’ is bandied around so much that it’s not so clear anymore what it means.

So what is an Entrepreneur?

Traditionally it has meant ‘someone with an idea who takes action to bring that idea to life and see it through as far as it can go’. Again and again. It was also associated with making money, but now it has become so much more.

The 3 Qualities of An Entrepreneur


The word ‘entrepreneur’ now embodies a deeper sense of meaning and purpose for those who have committed to a soul deep impulse for change and selected business & entrepreneurship as the platform for making their mark in the world.


It’s a badge for those who want to be in charge of their own direction, be their own boss, make an impact AND profit from their creations.


It’s a symbol of personal sovereignty and the greater sense of freedom that can be experienced when you break from the status quo of ‘the 9-5 of what we’re told to do’. Even though you may end up working far more hours for far less pay at the beginning of your entrepreneurial life, the sense of freedom you get from working on your own terms is priceless and far more valuable than a steady paycheck.

The world welcomes the ‘Solopreneur’.

Now armed with little more than a game-changing idea and a laptop, today’s ‘Solopreneur’ is greeted by a world of support and encouragement, and finding a groundswell of acceptance in startup communities and beyond (even outside of the United States).

With more and more co-working and collaborative workspaces and organisations popping up around the globe, and the willingness to leave home and confident that their ideas are tucked safely in their mind, their Moleskin or on Google Drive, the Entrepreneur lifestyle is available to anyone who wants to dedicate their time & energy to launching their ideas.

Entrepreneurship is motivated by more than money.

Profit is the still paramount, but it’s becoming increasingly tied to impact and leaving the world a little better than we found it.

Today’s businesses are focused on empowering their audiences with more happiness, health and wealth than ever before. Never has impact been so closely tied to the bottom line.

We want what we do to matter.

The metrics of success have changed.

Gone are the days of feeling satisfied with a paycheck.

Personal growth and contribution have become the new metrics of success.

In fact they are strategic imperatives without which our content & communications, products, services and offers fall flat.

How is that so? Because when we strip away the surface layer of our own wants & needs defined by the status quo and tune in to what we really want, what we really want becomes:

  1. The desire to be the best version of ourselves which cannot be defined by what money can buy us, and
  2. Use our personal power to leave the world a little better than we found it.

Entrepreneurship becomes a way of being, a way of living, and a way of interacting with the world.

The personal experience of launching our ideas is visceral; the real world impact very real.

Whether you change what ONE person thinks, feels, does, believes or dreams, or whether you change the trajectory of an entire planet with something as seemingly simple as an iPhone, and whether the impact is good or bad, there’s a deeply personal experience of business and a deeply powerful ripple effect.

So you better make sure it’s a good one, for YOU and for the world!

Even if you start with the primary intention of making money, you’ll soon realize that you need so much more that cash in your pocket to keep going past the hurdles, the potholes and Everests ahead of you.

You need unstoppable driving force behind your ideas.

You need a driving force so powerful that you are able to ‘stay in the game until you get the results you’re looking for.

Your driving force — expressed as your entrepreneurial ‘type’ — will help you navigate the gauntlet of running out of money, failed launches and heartless critics. (The factors that eviscerate those chasing only the pot of gold.)

You’ll discover that you are so much more than your bank balance and material possessions that used to define you, making entrepreneurship a self-actualizing PhD far beyond the rigors of academia. 

Your Entrepreneur Type is your driving force.

So now that we’ve answered the question: “What is an entrepreneur?”, what type are you?

And if you’re still in the closet, what type of entrepreneur would you like to be?

#1: The Future Maximizer

These entrepreneurs are motivated by:

  1. A vision of the future that transcends the world as we know it today. If you can dream it, you can do it.
  2. An unrelenting desire play an active role in designing the future (not responding to it). Look around you; the world as we know it now existed once only in the imagination of those who came before us.


  • Elon Musk, whose vision it is to colonise Mars. Read his inspiring mission in the book written by Ashlee Vance.
  • Richard Branson, whose vision is galactic travel and delivering the worlds first commercial space liner. Get your tickets here.

#2: The Purposeful Prophet

These entrepreneurs are motivated by:

  1. Using their own personal story to empower, uplift, and educate others. If they can do it, so can you.
  2. Custom created solutions inspired by their own transformation to help others with similar pains & desires. If you have the right tools, you can get the same results.


  • Sam de Bruin, jaded with the corporate world, founded Karmic Cold Pressed Juicing mid-way through a 10-day juice cleanse. His epiphany was: I can totally do this, too! Raw, green, & clean just for the Melbourne market.
  • Gaia Ma, who transcended sex and drug addictions by embracing yogic teachings, co-founded Inanita a retreat and self-sustaining community in Nicaragua that provides healing, sustainability & permaculture education, and peaceful serenity for volunteers and visitors alike.

#3:The Social Champion

These entrepreneurs are motivated by:

  1. A specific mission that leaves the world a little better than they found it. They see a problem in the world that breaks their heart or boils their blood and they want to change it or fix it.
  2. Pure compassion and empathy for the pain, suffering, desires or fantasies of others. They want to custom-create a new or better solution.


  • Who Gives a Crap asked the question: ‘What if we could build toilets in impoverished communities around the world by selling recycled toilet paper?
  • Sseko Designs founder Liz Forkin Bohannen noticed that women in Uganda couldn’t get jobs to save for college, so she employs them to make gorgeous beaded sandals and accessories, and sells their beautiful creations online to a global audience.

#4:The Self Actualizer

These entrepreneurs are motivated by:

  1. Exploring & realising their personal passion, purpose and vision through entrepreneurship. The status quo is simply an example of what not to be.
  2. The pleasure of expressing their creativity, the process of spiritual enlightenment, and the pursuit of knowledge to apply as wisdom in their own life & teachings.


  • Danielle LaPorte is the personal development Queen, consistently devoted to her own self realisation and paying it forward through a portfolio of books, worksheets and journals designed to empower you to mastermind your own success.
  • Denise Duffield Thomas wanted to be a millionaire by the age of 30. Passionate about the law of attraction and manifesting wealth and abundance in all areas, she now shares what she learned through her Money Bootcamp.

#5:The Everyday Optimizer

These entrepreneurs are motivated by:

  1. Turning every day essential tasks or experiences that are typically mundane, boring and chore-like into something more fun, easier, faster, cheaper, healthier, or more beautiful.
  2. A passion for the sharing economy to topple monopolies and force antiquated systems out of business (because good riddance) by providing a platforms for people to connect, collaborate, share and swap and say a big FU to the status quo.


  • Ed Molyneux is the co-founder of Freeagent, accounting software designed for people like me, that is people who never liked maths at school, still don’t like maths and would rather stick pins in their eyes than do a paper tax return. One-click end of year tax return anyone?
  • Airbnb or Uber need no explanation. Because screw expensive taxis and goodbye to expensive, impersonal hotel rooms with all those additional fees for powdered scrambled eggs in the breakfast buffet.

#6: The Freedom Seeker

These entrepreneurs are motivated by:

  1. Personal and global sovereignty created using the scope and scale of for-profit or non-profit enterprise.
  2. The desire to screw the status quo, liberate themselves from debt slavery, re-define absolute freedom and share notes on how to do it.


  • Faiza Hajji connecting artisans around the world with global consumers with an app called eBatuta that yeps you & me find & share great places to buy local handicrafts. It connects independent craftspeople and artists directly with customers and foreign importers, liberating them from the tyranny of the corporations who would usually exploit their disconnection from the online marketplace.
  • Stephanie Holland (that would be me), former corporate misfit and creator of The Freedom Philosophy Classes, a unique online course aimed to liberate corporate misfits from the 9-5 and empower fledgling entrepreneurs to become CEO in their life and business.


How to use your Entrepreneur ‘Type’

Use your Entrepreneur type to inspire and empower you. As a springboard of inspiration for the ripple effect that you can generate with your ideas.

These categorizations are not mutually exclusive. In fact you’re likely to be a combination.

More besides, you’re so much more than a category.

You’re a powerhouse of infinite potential.

Whether you help a woman feel confident in a bikini, teach someone with Type 1 diabetes to make tasty treats or colonize another planet, entrepreneurship is a level playing field where everyone — especially YOU — can make a difference.

Your ideas, offers, products, and services are themselves a platform for change.

When it comes to making the world a better place, the benchmark is just a little better than before.

So you can also use the Entrepreneur types above as a checklist for the impact you want to create.

Be the change your want to see in the world. —Gandhi

Business is simply an expression of you.

So which type of entrepreneur are you and how will you use it to leave the world a little different than you found it?


Image: Edu Lauton via Unsplash.com

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Feature Image: Edu Lauton via Unsplash.com

Stephanie Holland
Stephanie Holland

I'm a strategist & traveler obsessed with thriving on all levels and helping fellow entrepreneurs launch their ideas with more ease, vision and likelihood of success.