S2E1: Content Marketing Demystified: A Quick & Simple Introduction

Content Marketing is the most over-used, mis-understood terms in our contemporary marketing juggernaut.

But it can be most powerful way to build a meaningful relationship with your customers. A relationship that helps you achieve the big picture goals like profit and impact.

IN THIS EPISODE YOU WILL LEARN:

▸ Why content marketing is so powerful, and how it works

▸ The 4 vital components of a successful content marketing strategy

▸ How I use content marketing for my own business growth

S2E2: 3 Mistakes You’ll Make In Your Content Marketing Strategy

Join me live on this episode of Thriving Empire *Live* where I will explain why churning out content because you feel you have to will waste your most precious resources: your time and energy.

IN THIS EPISODE YOU WILL LEARN:

▸ Why you need to understand the difference between content marketing and content strategy

▸ Why focusing on format is a losing game

▸ The two factors that ensure your content helps you generate profit and impact longer-term

S2E3: Content Marketing Strategy: 6 Simple Questions That Will Kickstart Your Strategy

Is your content marketing strategy a crapshoot?

You’ve read 000s of blog posts and watched 000s of videos & webinars to the point where your marketing efforts have become a scattergun approach.

IN THIS EPISODE YOU WILL LEARN:

▸ The 6 Questions That Form The Backbone of Your Content Marketing Strategy

▸ How it helps you uncover the flaws in your business strategy

▸ How it helps you stay aligned with your big picture vision and mission

S2E4: My Process & Systems For My Blog Strategy

Most people — me included — invest disproportionate time & energy in creating content, but fall short when it comes to promotion.

Creating high quality content and then scheduling a few Facebook or Instagram posts is not enough of a content promotion effort. It's a good start, but if that's your promotion strategy you're literally shooting yourself in the foot.

IN THIS EPISODE YOU WILL LEARN:

▸ My NEW 3-part content promotion strategy

▸ The process and systems I use for each part

▸ How this new process will create a deeper, richer relationship with my audience

S2E5: How To Produce Your Own Facebook Live Show

Ever wondered if you could do live streaming?

Curious about launching your own Facebook Live Show?

IN THIS EPISODE YOU WILL LEARN:

▸ My own content production process that I use to produce my own Facebook Live Show

▸ The super simple systems I use to stay organised and on track

▸ The Top 3 platforms I recommend for getting started

S2E6: How To Promote Your Content

If I could go back to January 2014 and start over there is ONE thing I would do differently.

I would produce LESS content. What I did produce I would have promoted BETTER.

Most people — me included — invest disproportionate time & energy in creating content, but fall short when it comes to promotion.

IN THIS EPISODE YOU WILL LEARN:

▸ My NEW 3-part content promotion strategy

▸ The process and systems I use for each part

▸ How this new process will create a deeper, richer relationship with my audience

S1E5: How to Get Your Product On The Shelves At Whole Foods

Have you ever thought — considering how many hours you work — that you may as well be working for yourself?

Sarah Hilleary thought so too, which is why she quit to start her own bakery.

IN THIS EPISODE YOU WILL LEARN:

▸ Why your intuition and personal strengths are the best guides for your business.
▸ How to avoid bad advice and make the BEST decisions for you.
▸ What it really means to take criticism constructively not personally.

S1E4: How to Turn Passion Into Expertise + Launch An Online Program

Have you ever felt that your work might be taking a toll on your physical well-being and begun to question if your career is actually not very good for you?

This is what Gee Foottit had to ask herself when corporate entertainment & the busy-ness of the rat race in her financial services career led to weight gain.

IN THIS EPISODE YOU WILL LEARN:

▸ How to become an expert in something you’re passionate about.
▸ The steps that take you from obscurity to selling your first products (hint: mastering VISIBILITY).
▸ The day-to-day challenges of launching an online program and getting it off the ground.

S1E3: How To Set An Epiphany in Motion & Launch A Product Based Business

Have you ever wondered if REAL people would pay REAL money for your idea?

That’s what surprised Sam de Bruin, creator of Karmic Cold Pressed Juice based in Melbourne, Australia.

IN THIS EPISODE YOU WILL LEARN:

▸ The power of epiphany and how to set it into motion
▸ How to find out if REAL people will pay REAL money for your idea
▸ The day-to-day challenges of launching a product-based business

S1E2: How to Launch An App on the Side While You’re Still Working Full Time

Can you imagine being so fired up about your idea that you spend all your available hours dreaming, planning & taking action around it?

That’s what Andrea Miller did when she got the idea for Slindir, a dating app for active singles. 

IN THIS EPISODE YOU WILL LEARN:

▸ The benefits & pitfalls of starting up while you’re still working full-time
▸ The ins and outs of launching an app
▸ How setbacks and mini failures set you up for success

S1:E1: How to Startup Without A Crystal Clear Business Vision

Can you imagine quitting your corporate job and starting your business even if the vision you have for your life and work is still a little fuzzy?

That’s what our guest, Tristan Cox did when he left his role as a Strategic Account Manager for an Email Marketing Agency… and started teaching yoga. Why? To save his life.

IN THIS EPISODE YOU WILL LEARN:

▸ How quitting your career and hitting the road can save your life
▸ How to leverage the strengths you never knew you had
▸ How to start from scratch and build your empire on the cheap