Have you ever thought — considering how many hours you work — that you may as well be working for yourself?

Sarah Hilleary thought so too, which is why she quit to start her own bakery.

But not just any bakery.

B-Tempted specialises in gluten-free treats so that people with an intolerance — or those who choose to forgo it like her — can enjoy flavours that match their gluten-based rivals.  

Like Jo Malone and Kris Carr, Sarah started in her own kitchen, but now B-Tempted has it’s own fully dedicated gluten free manufacturing premises in a converted railway arch in Leytonstone, East London.

And guess who she can name as clients?

Harrods, Selfridges, Fortnum & Mason and Whole Foods to name a few.


Having just raised investment, filmed a prime time TV show and currently negotiating with a national supermarket chain here in the UK, life is a far cry from her junior fund manager role at Merrill Lynch.


Sarah will share her greatest challenges around becoming a baked goods entrepreneur and leaving the world of financial services.

If you’ve discovered a solution to your own problem and want to build a business by helping others do the same, this is the episode YOU want to watch.


▸ Learn how she went from kitchen sink to the shelves at Whole Foods.

▸ Discover how it feels to raise your first round of $million+ investment.

▸ Hear how her own definition of success has defined her trajectory in the best way possible.


How to Go From your Kitchen Sink & Get Your Product On The Shelves At Whole Foods




Listen to the audio:

available soon

Episode Resources:

About Sarah Hilleary

Sarah Hilleary is the Founder & Chief Temptation Officer of B-Tempted Gluten Free cakes. She founded the business from her home kitchen and quickly grew the brand to supply the finest food halls in the capital.

Sarah’s entrepreneurial journey has taken her to No.10 to meet the Prime Minister; supplying cakes to an event at Sir Richard Branson’s Oxfordshire estate and also at an event hosted by a member of the Royal Family at St James’s Palace. www.b-tempted.co.uk  

About Stephanie

Stephanie Holland is a startup consultant and mindset & lifestyle coach who spent over a decade working for the original startups. At roles at Yahoo!, MSN, Microsoft and AOL Huffington Post she designed creative and digital media strategies for blue chip companies like BMW, Warner Brothers & Allied Domecq.

Today she focuses on helping ambitious humans cultivate the core fibre of an entrepreneur so they can follow their ideas AND stay in the game until they the results they’re looking for. Her flagship course – The Freedom Philosophy – helps fledgling & future entrepreneurs stabilise the roller coaster of starting up.


Photo by Roman Kraft on Unsplash


Stephanie Holland
Stephanie Holland

I'm a strategist & traveler obsessed with thriving on all levels and helping fellow entrepreneurs launch their ideas with more ease, vision and likelihood of success.