How to Create Your Own Four Hour Work Week

working weekends

A short story about a freedom life & business.

Before I started my business I had my non-negotiables set in stone.

#1: I would never work after 4 pm.

#2: I would never skip lunch.

#3 I would never compromise my health to meet a deadline.

#4: I would never sell my soul for money.

#5: I would never work weekends.

But then I discovered that an entrepreneur is someone who is willing to work 80 hrs a week to avoid working 40. So I had to take a closer look at #1, #2, and #5.

There was so much to do that it would be 4pm before I’d even think about food.

It wasn’t so much a case of skipping lunch as forgetting about it completely. I was waste deep and sinking fast, without so much as a frond to leverage an escape. If the corporate world were a frying pan, this was the bonfire and I was being burned at the stake.

I learned fast that being successful in business is about so much more than being good at what you do.

There’s your website.

Your communications.

Your marketing.

Your social media.

Your list building.

Your audience. {What they want, what they need, and how to solve the problems they don’t even know they have yet.}


I mean, I knew what I wanted to do. Who I wanted to work with and the impact I wanted to have. But I hadn’t yet thought of my audience from their point of view. Their hopes & dreams about living life on their own terms. Their challenges & obstacles when it comes to escaping the 9-5 and launching their ideas. Their pains and fears about what they’re leaving behind and what they’re moving towards. Their language & metaphors.

And then there was all the other stuff, too.


Fu*k. What the hell have I got myself into.


There was so much I didn’t know. I would need at least 3 lifetimes to learn it. Maybe even even 5.

So I Googled and Googled and began to put the pieces of the startup puzzle together, looking for as much free info as I could find to plug the gaps in my knowledge and skill set. I was the classic DIY bootstrapper.

Big mistake. I burnt out fast. It only took 3 months. The 80-hr thing wasn’t working out for me. I was thinking:

‘This is bullsh*t.’

So I took a week off. It was February 2014.

And then I did two things. 

  1. I invested in the best online business training on the market.
  2. I consciously committed to a freedom life & business immediately.


Which meant that literally overnight …

  1. I knew exactly what to focus on to grow my business in a digital world.
  2. I was free to explore & experiment while thriving on all levels — physical, mental, emotional and spiritual — while building my empire from scratch.
  3. I could get more done in less time.
  4. I was on tracking for creating my own four hour work week.


And two years later I continue to reap the benefits:

  1. I don’t get sidetracked, distracted or flustered by things that don’t matter.
  2. I enjoy a lifestyle freedom that has nothing to do with the commercial success of my business.
  3. I work mostly when I feel inspired and sometimes when I have to, an important part of the four hour week metaphor.


Lifestyle freedom for me means:

  • Being able to travel non-stop and spend 2 months a year hanging out with my very amazing mother.
  • Being able to work from my laptop in light-filled cafes & national libraries.
  • Writing books under a Japanese cherry tree in Portland and in forests next to the ocean.
  • Working on things I’m passionate about and spending lots of time with my honey.
  • Going to the cinema on Wednesday mornings and taking Thursdays off.
  • Working on the weekend because I have the freedom to work only when I feel creative and inspired.


Tim Ferris’s  Four Hour Work Week is simply a metaphor for freedom.


This would not have been possible without consciously creating my own freedom philosophy —  really knowing what freedom looks like and feels like to ME — and investing in premium online business training.


It is critical to invest in your mindset and lifestyle so you can stay in the game until you get the results 

It’s also critical to invest in premium business training.

Whether you’re going to create the next search engine like Jelly or revolutionise keyword search like answerthepublic; whether you’re going to save children from the slave trade like Not for Sale or give every woman in Uganda the opportunity to go to college like Sseko Designs; or whether you’re going to take someone’s weddings photos or style them for their first TED talk, being able to leverage online marketing will help you reach the people who will benefit from your ideas the most.

Make money. Change the world. Thrive on all levels.

Now, two years on, I no longer have crazy non-negotiables. I have a four hour work week.

Image: Damian Zaleski

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