Whether you want the specialised skills of
a communications planner or marketing strategist,
extra horsepower for a new project,
or the outside eye of a startup strategist,
I bring more to the table than an impressive résumé.
Hey there, I'm Stephanie.
I’m a hybrid media strategist and comms planner with 16 years experience across media agency and digital publishers (in London and Sydney), as well as individual entrepreneurs and startups as a coach and consultant.
I got my planning chops from ZenithOptimedia International where I trained as a global media strategist; then strategy roles at Yahoo! and MSN ignited a passion for people and technology, and the greater need for keeping our pulse on the true nature of our humanity while technology changes the way we live.
*I’m a maverick strategist* I love to break down what’s not working and creating a bullet-proof understanding of the audience before getting clever. I learned the foundations of customer mapping at ZenithOptimedia, London and watched the tech teams at Yahoo! and MSN make products that change the way we behave, but it wasn’t until I studied entrepreneurship for my own business that I really began to understand how to use a customers deepest desires, fantasies, challenges and fears to not only communicate more effectively and change behaviors, but also build incredible products & services.
*I’m bold and honest* Because sometimes colleagues and clients need a perspective shift. But I’ve found that when people are excited about what they do, we have a hunger for learning that cannot be satiated. I love working with smart people who question the status quo, not for the sake of it, but because it’s the right thing to do. It’s smart AND strategic.
I'm with you from concept through to fruition.
I'll never present you with a BIG IDEA and then leave you to execute. (Unless of course you want it that way!) I thrive on clever ideas like the best of them, but they're no use unless your team has a shared understanding of what's on the table and is excited about executing. I'll be with you while we make it REAL, whether it's project management or getting my hands dirty like commissioning original video content or hiring a team of bloggers.
I'll spot the gaps that only an outside eye can see.
I'll never tell you what you already know. Chances are you've done your research, but maybe you haven't dug deep enough into your audience's pain points, or there's something you missed, or your team know more than they're confident enough to share. If you need to take a step back and build a stronger foundation (like interviewing more customers face to face), something is flawed in your high-level strategy, or you're on the right wall but climbing up the wrong ladder, I'll let you know.
As the saying goes: "Teach a man to fish..."
It's not my intention to stay forever, because co-dependency isn't healthy in any relationship. I want to teach you what matters and why, so you can apply that way of working to any project, problem or challenge you face. I want to transfer my knowledge in a way that empowers you, not ties you to my apron strings. That said, if I become your go-to when you need extra horsepower or an outside perspective, I'm in!
The 3 Core Benefits of Working With Me
Incredible products & services.
You'll know your customers so well that even they will be amazed that you've created exactly what they're looking for.
Unique positioning that obliterates the competition.
When your customers feel like you're talking directly to them, your communications will forge a bond with your customers. It's called blue ocean strategy and it's a no-brainer for newcomers to crowded marketplaces, because it haven't all been done before. At least not the way you'll be doing it!
More time to focus on what matters
I'll teach or train you to use repeatable frameworks so you can get on with what matters most: making awesome products for customers you love and leaving the world a little different than you found it. Time — not money — is our most precious, business-building commodity.
My 3 Secret Weapons
Sure, the numbers are important, but the most underutilised, undermined and underestimated source of data are the pains, challenges, desires and fantasies expressed by your audience (or future customers!) IN THEIR OWN WORDS. I'll show you how to turn conversations with your customers into incredible products and services, ridiculously effective web copy & sales pages, cutting edge communications and innovative marketing initiatives.
There are universal truths that transcends the barriers or space, time, and technology; ignore them at your peril. I have a passion for people and technology, and the critical imperative of keeping our pulse on the true nature of our humanity while technology changes the way we live. I'll show you how to ground your content & communications in the HUMANITY YOUR AUDIENCE CRAVES in response to the rising tide of technology around them.
As social change sweeps our world in response to crimes against fundamental human rights and those of mother nature, more and more people are using their purchasing power to make a statement about WHAT THEY BELIEVE IN. I'll show you how to capitalise on the groundswell of emotion around the social issues that change the game for your audience so you can align more deeply with your own passion, purpose and vision as a company.
Some of my services.
- Bigger Picture Vision, Mission & Goal Setting
- Business Model & Overall Strategy
- Customer-Driven Product & Service Analysis
- Competitive Analysis & Brand Differentiation
- Brand Personality & Positioning
- Business Strategy Analysis & Review
- Audience Analysis & Review
- Website Strategy & Plan
- Copy Review & Copy Writing
- Opt-In Creation (for List Building)
Content Marketing Strategy.
- Strategy & Goal Setting
- Process & Systems for the following:
- Content Production
- Content Promotion
- Conversion Goals & Analysis
- BIG IDEA Development
- Challenges, Tasks & Tactics Proposal
- Audience Media Behaviour Analysis
- Development of Communications/ Messaging Framework
- Tactical Briefs for Media & Creative Teams